MedSchenker's success story of witnessing a remarkable decrease in Total Advertising Cost of Sales (TACoS) from 77% to 41%
MedSchenker - Optimizing PPC for Maximum Efficiency on Amazon
Project Overview
Medschenker partnered with The AMZ Research to optimize their PPC campaigns and successfully slashed their wasteful PPC spending from 77% to 41% in just 2 months, while driving remarkable revenue growth.
Challenge
In the quick-paced world of e-commerce, effective advertising can make or break a brand's success. For MedSchenker, a leading provider of medical supplies on Amazon, the challenge was clear: how to streamline their Pay-Per-Click (PPC) campaigns to maximize efficiency and drive higher conversions. Their campaigns were plagued by inefficiencies, resulting in a staggering 22% of their budget being wasted on irrelevant placements and ineffective strategies.
Solution
In their quest for optimization, MedSchenker partnered with The AMZ Research, a specialized agency in Amazon PPC management & Brand Management. Utilizing their expertise, The AMZ Research embarked on a strategic makeover of MedSchenker's PPC campaigns, focusing on key areas for improvement.
1. Campaign Structure Overhaul:
The AMZ Research redesigned MedSchenker's campaign structure, moving from a fragmented strategy to a meticulously organized setup. The agency ensured the desired impact and improved targeting precision by focusing on specified product categories and customizing campaigns to relevant customer segments.
2. Keyword Optimization:
Gone were the days of irrelevant and low-performing keywords. The AMZ Research conducted extensive research and competitor analysis to find high-intent & targeted keywords. By employing this well-planned approach, MedSchenker was able to target people who were actively looking for their products, boosting visibility and driving conversions.
3. Bid Adjustments:
The AMZ Research transformed bid strategies by using a blend of automated bidding techniques and manual adjustments. This hybrid approach optimized ad placement costs, securing prime positions on high-performing slots while minimizing expenditure on less effective placements.
4. Negative Targeting:
To further refine targeting precision, The AMZ Research implemented negative keyword targeting. The agency streamlined MedSchenker's advertising efforts and maximized their return on investment (ROI) by eliminating irrelevant search terms that generated impressions but failed to translate into valuable conversions.
4. ASIN Targeting:
By customizing PPC campaigns to align with MedSchenker's 21 ASINs, we ensured that every advertising dollar directly reached the most relevant product listings. This meticulous approach not only boosted visibility for specific items but also attracted precisely targeted traffic, leading to a surge in conversions.
Results
The strategic partnership with The AMZ Research yielded impressive results for MedSchenker:
Reduced Wasteful Spending:
Within just 2 months, the strategic measures led to a remarkable decrease in Total Advertising Cost of Sales (TACoS), dramatically dropping from 77% to 41%. This drastic reduction in wasteful spending empowered MedSchenker to reallocate resources to more profitable ad placements, maximizing efficiency and driving growth.
Increased Revenue:
Despite slashing overall PPC spending to eliminate wastage, MedSchenker experienced a remarkable 32% increase in revenue. This impressive outcome underscores the effectiveness of targeted, optimized campaigns in making every ad investment count towards tangible business success.
Conclusion
MedSchenker's journey exemplifies the transformative power of expert PPC management in the competitive landscape of Amazon advertising. By partnering with The AMZ Research and adopting a strategic approach to campaign optimization, MedSchenker not only reduced wasteful spending but also achieved significant revenue growth. The case study provides a convincing illustration of the crucial function of seasoned agencies in unlocking the full potential of Amazon PPC for brands in the medical supplies industry.
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Unlike most agencies, we've worked with, Khubaib actually cared about our company
Wowed by The AMZ Research! Their PPC magic skyrocketed my monthly ROAS to 100-150%, exceeding expectations! They manage projects flawlessly with prompt communication and always meet deadlines. This team's responsiveness throughout our partnership made everything smooth and efficient. Highly recommend The AMZ Research for anyone seeking exceptional Amazon PPC results and a collaborative experience!
Dream Team
Khubaib and the whole team have produced AMAZING results. Since taking over our PPC our ACOS has been cut in half and sales are 10x higher in 3 months! Their communication is second to none and they are always there to help take the business to the next step
Dream Team!
Partnering with them has led to impressive results for my business. Within months, I've seen a 300% increase in revenue, driven by a 150% boost in click-through rates and a 200% increase in conversion rates from their targeted advertising campaigns. Their efficient inventory management has reduced out-of-stock instances by 30%, while their responsive customer support has decreased inquiries by 40%. In summary, their strategic expertise has translated into tangible success on the Amazon platform. Highly recommended!
They meet every deadline and often deliver early
I was incredibly impressed by The AMZ Research team, led by the impressive Khubaib, CEO with a remarkable 6 years of Amazon experience. Their grasp of keyword research is unmatched, significantly reducing the client's advertising costs while simultaneously skyrocketing monthly sales by an astounding 70-80%. Khubaib's leadership shines through in their exceptional project management. Communication is always prompt, and the workflow is smooth and efficient.
Launched product to over $100K/m in 90 days
Working with Khubaib Habib and the team has been an exceptional experience. After trying several agencies, none compare to their expertise, communication, and consistent guidance. Our initial launch exceeded $100K monthly within just 90 days and continues to expand. Don't hesitate, enlist their services now!
The AMZ Research has an eagerness to help.
Khubaib Habib and his team have delivered outstanding outcomes for us. Ever since they've managed our PPC, our ACOS has decreased by 50%, while sales have surged tenfold within just three months! Their communication is unparalleled, and their unwavering support consistently propels our business forward.
I am satisfied with every aspect of our partnership.
Joining The AMZ Research has been one of the best business decisions to allow me to fully focus on growing my company while having everything Amazon ads-related handled by their team on a daily basis.
We appreciate their data driven approach
The AMZ Research team takes a meticulous approach. They meticulously plan timelines and maintain consistent communication with clients to analyze results and adapt strategies. This focus on detail, coupled with their deep industry knowledge, ensures they consistently deliver exceptional outcomes.
The AMZ Research treats our brand like it's their own.
The client's inventory performance has soared from 312 to 362 in just two months, thanks to the AMZ Research team's impressive responsiveness and cost-effective strategies. Internal stakeholders are particularly impressed by their hands-on approach, which has delighted the client.
Launched product to over $100K/m in 90 days
Working with Khubaib Habib and the team has been an exceptional experience. After trying several agencies, none compare to their expertise, communication, and consistent guidance. Our initial launch exceeded $100K monthly within just 90 days and continues to expand. Don't hesitate, enlist their services now!
The AMZ Research has an eagerness to help.
Khubaib Habib and his team have delivered outstanding outcomes for us. Ever since they've managed our PPC, our ACOS has decreased by 50%, while sales have surged tenfold within just three months! Their communication is unparalleled, and their unwavering support consistently propels our business forward.
I am satisfied with every aspect of our partnership.
Joining The AMZ Research has been one of the best business decisions to allow me to fully focus on growing my company while having everything Amazon ads-related handled by their team on a daily basis.
We appreciate their data driven approach
The AMZ Research team takes a meticulous approach. They meticulously plan timelines and maintain consistent communication with clients to analyze results and adapt strategies. This focus on detail, coupled with their deep industry knowledge, ensures they consistently deliver exceptional outcomes.
The AMZ Research treats our brand like it's their own.
The client's inventory performance has soared from 312 to 362 in just two months, thanks to the AMZ Research team's impressive responsiveness and cost-effective strategies. Internal stakeholders are particularly impressed by their hands-on approach, which has delighted the client.
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